Easy Tag GTM & Data Layer

The Easy Tag GTM & Data Layer app simplifies analytics for Shopify merchants by providing effortless Google Tag Manager installation, a comprehensive pre-built data layer, and over 50 ready-made tags. This robust solution enhances data collection and reporting, empowering store owners and marketers to optimize their tracking and analytics seamlessly.

Simplify Your Shopify Analytics with Comprehensive Tag Management

Easy Tag – GTM & Data Layer App Review

The Easy Tag GTM & Data Layer app, developed by TAGinstall, boasts an impressive 4.8 rating from 102 reviews. Launched on November 18, 2020, this app streamlines the implementation of Google Tag Manager for Shopify merchants. Whether you’re a marketer looking to enhance your analytics or a store owner aiming to optimize tracking, Easy Tag offers a robust solution to ensure accurate data collection and reporting.

1

Overview & Key Benefits

Enhance Your Shopify Store’s Analytics with Easy Tag

Easy Tag stands out in the analytics category by providing a seamless integration of Google Tag Manager, complete with a pre-built data layer and over 50 ready-made tags. Key benefits include:

  • Google Tag Manager Installation – Effortlessly set up GTM on your Shopify store without manual coding.
  • Pre-built Data Layer – Comprehensive data layers covering all essential e-commerce events like “purchase” and “addToCart”.
  • Over 50 Ready-Made Tags – Includes GA4, Google Ads, Facebook Pixel, Pinterest, and more for versatile tracking needs.
  • Checkout Extensibility Support – Advanced capabilities to extend tracking functionalities during the checkout process.

By automating the tagging process, Easy Tag ensures that your data is accurate and reliable, saving you countless hours of manual setup and reducing the risk of tracking errors.

Choose the Plan That Fits Your Business Needs

Pricing

Plan Name Price Free Trial Features
One-time charge $349 one-time charge N/A
  • Google Tag Manager installation for Shopify
  • Pre-built data layer with all e-commerce events
  • Over 50 ready-made tags including GA4, Google Ads, Facebook Pixel, and Pinterest
  • Checkout Extensibility support
2

Pros & Cons

Assess the Strengths and Areas for Improvement
Positive
  • Seamless GTM Integration
  • Comprehensive Pre-built Data Layer
  • Extensive Ready-Made Tags
  • Checkout Extensibility Support
  • User-Friendly Installation
Negatives
  • One-time fee may be steep for some merchants
  • Limited customization options in the base plan

Operate Across Multiple Languages with Ease

Supported Languages & Global Reach

Easy Tag supports English and French, allowing merchants to implement tag management effectively in these languages. This multilingual support ensures that a broader range of Shopify store owners can leverage the app’s powerful features to optimize their analytics and marketing efforts.

Maximize Your Store’s Performance with Robust Integrations

Integrations & SEO

Easy Tag integrates seamlessly with essential tools such as Google Tag Manager, Google Ads, GA4, Facebook Pixel, Pinterest, and Klaviyo. These integrations enable comprehensive tracking and data analysis, enhancing your marketing attribution and funnel analysis. Additionally, the app ensures GDPR compliance, safeguarding your store’s data integrity and customer privacy.

3

Real Merchant Feedback

What Shopify Store Owners Are Saying

Merchants consistently commend Easy Tag for its seamless integration with Google Tag Manager and GA4, significantly improving their tracking accuracy and conversion rates. Users appreciate the pre-configured templates and the easy installation process, making it accessible even for those without technical expertise. The reliable performance and exceptional customer support, especially personalized assistance like Zoom calls with support member Radi, are frequently highlighted for saving time and enhancing e-commerce analytics.

4

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5

Developer Details

Meet the Team Behind Easy Tag

TAGinstall is based in Sofia, Sofia, 1000, BG. Their official website, https://www.taginstall.com, offers additional information and support resources. Since its launch on November 18, 2020, TAGinstall has been dedicated to providing Shopify merchants with reliable and efficient tag management solutions, focusing on accuracy, ease of use, and excellent customer service.

6

Additional Resources

Learn More and Get Started with Easy Tag

Ready to enhance your Shopify store’s analytics? Explore the following resources to get started:

7

Final Thoughts

Optimize Your Shopify Analytics with Easy Tag

The Easy Tag GTM & Data Layer app offers a comprehensive and efficient solution for Shopify merchants looking to implement Google Tag Manager seamlessly. With its pre-built data layers, extensive tag library, and user-friendly installation, Easy Tag ensures accurate data collection and insightful analytics. The one-time charge provides excellent value for the robust features it delivers, making it a worthwhile investment for businesses aiming to optimize their marketing and conversion strategies.

Join the growing number of Shopify merchants who have streamlined their analytics and improved their marketing performance with Easy Tag. Visit the Easy Tag listing on the Shopify App Store today and take control of your store’s data management.

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